I designed these two ads for an upcoming issue of Wholenote Magazine for pianist Catherine Wilson. They are still in the final stages but I thought I would share the process with you. The first slide is much stronger in that the message is clearer with more impact. Having said that the second slide is where I began the process and there is a striking difference in the tone and mood of the two ads. It occurred to me during the exercise that although the darker one was where I was at during the design it was not serving the ad or the message. As well, the image really needed to speak on its own without all the added text competing with its vibe. I revamped the whole concept and found, in myself as well, the needed energy to make the message work more effectively. It is also interesting to see how powerful photography also shapes every aspect of the design.